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Shopping Local Has a Tremendous Impact in Tracy

Shopping Local Has a Tremendous Impact in Tracy Main Photo

10 Dec 2025


News

Shopping locally always has a positive effect, especially in a community like ours where small businesses are the backbone of our city’s identity.

On the shelves of our local shops, you’ll find countless gift ideas that feel special and intentional. Our restaurants work hard to create one of a kind and seasonal dishes on their menus. And we also have an abundance of producers who specialize in services and experiences that make our lives easier and more enjoyable.

Tracy is fortunate to have an abundance of creative makers and there are plenty of ways you can support our small businesses during the gift giving season.

You can make a purchase, opt for a gift card, or simply spread the word by leaving a positive review on social media. All three have an equally important effect. 

Small Businesses Drive Growth in Tracy

California’s economy has grown to the fourth largest in the world with 4.2 million small businesses that support it.

Reports have shown that for every $100 spent at a locally-owned business $73 remains in that community, compared to the $43 that remains when purchasing from a chain.

It’s also been found that independent locally-owned businesses recirculate 48% of their revenue locally compared to 13% by chain businesses.

In Tracy, that has a significant impact in a number of ways:

  1. When you spend locally, the money stays local
  2. The sales tax collected from those transactions enables the City of Tracy to invest in public services, infrastructure and other community improvements
  3. As our local businesses grow, they are able to create more jobs for our residents
  4. When you shop locally, you’re driving less, which is better for the environment  

Dollar for dollar, when you shop local, you also ensure that our one-of-a-kind restaurants, service providers, and shops can continue adding a vibrant dimension to the community.

Together, we can create a culture where we’re all part of their success.

Would You Like to Open a Business in Tracy?

Do you dream of opening your own business in California?

Our economic development team can connect you with creative funding opportunities and business resources to turn that dream into a reality quickly and easily.

We offer a streamlined service with concurrent processing of paperwork and a single point of contact. Our business-friendly and proactive environment can help every entrepreneur in Tracy realize their fullest potential.

Contact us today.